TITLE: GCN CIRCULAR NUMBER: 15904 SUBJECT: GRB 140301A: GROND Detection of the Optical/NIR Afterglow DATE: 14/03/02 11:43:10 GMT FROM: Jonny Elliott at MPE/GROND J. Elliott (MPE Garching), S. Schmidl (TLS Tautenburg), J. Greiner (also MPE Garching) report on behalf of the GROND team: We observed the field of GRB 140301A (Swift trigger 589590; Page et al., GCN #15896) simultaneously in g'r'i'z'JHK with GROND (Greiner et al. 2008, PASP 120, 405) mounted at the 2.2 m MPG/ESO telescope at La Silla Observatory (Chile). Observations started at 00:07 UT on 2nd March 2014, 9.72 hrs after the GRB trigger. They were performed at an average seeing of 2.2" and at an average airmass of 1.3. We find a single point source within the 1.9" refined Swift-XRT error circle reported by Goad et al. (GCN #15898) and confirm the source found by Kruehler et al. (GCN #15899, #15900). Based on an exposure of 2.5 hours we estimate preliminary magnitudes (AB system) of g' = 24.2 +/- 0.2, r' = 23.8 +/- 0.2, i' = 23.2 +/- 0.2, z' = 22.4 +/- 0.2, J > 21.8, H > 21.3, and K > 20.6. Given magnitudes are calibrated against GROND zeropoints as well as 2MASS field stars and are not corrected for the expected Galactic foreground extinction corresponding to a reddening of E(B-V) = 0.03 mag in the direction of the burst (Schlegel et al. 1998).